I find weird the way most traditional (non-web) business deal with web developers. Imagine yourself buying a piano with no idea on how to play it, just expecting the piano to do its magic without your intervention or knowledge; pianos don’t work that way, neither web sites.
I’m in the planning phase of a joint venture in which most of my revenue will consist on a sales percentage once the shop is up and running; why this kind of agreement aren’t more prevalent? I suppose they are perceived as risky. Better a web we cannot manage than share a fraction of its non-profits.
To the old-timer paying a commissions to salesmen should be more than familiar; to the developer a percentage serves as motivation to keep things updated and justifies maintenance chores that sometimes are hard to bill.
So maybe some business should be looking for web developers willing to act as they sales representatives on the web and earn a mutual profit.
